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New EU pictorial health warnings to be used on tobacco products

The EU commission has published in December 2014 a library of the new pictorial health warnings to be used on tobacco products. You will see those new health warnings on tobacco products in all EU countries from 2016-17 onwards.

You can consult the library at:

http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=uriserv:OJ.L_.2014.360.01.0022.01.ENG

 

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Qualitative research in the UK has shown that images tended to be effective where they conveyed shock, immediacy and empathy. Smokers tended to always favour 'shock' images that were disturbing or unpleasant to look up. Research in Belgium provided similar results. The new EU pictorial health warnings are more shocking than the previous set of pictures and should therefore be more effective.

Luk Joossens

ECL Tobacco Control Officer

  
 The Association of European Cancer Leagues implements activities which receive financial support from the European Commission under an Operating Grant from the European Union's Health Programme (2014-2020). The views expressed on our website and reports do not necessarily reflect the official views of the EU institutions.
 
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