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February 2017

The Danish Cancer Society presents Honorary Award

Each year the Danish Cancer Society marks World Cancer Day by presenting the Danish Cancer Society's Honorary Award to a person or a group who has made a special effort dealing with cancer patients.

This year the award was handed over to Professor, consultant Inge Marie Svane, 52, who is one of Denmark's experts in cancer immunotherapy. The award was handed over by Her Royal Highness Crown Princess Mary at a ceremony at The Royal Theatre, Skuespilhuset, in Copenhagen.

For several years, Inge Marie Svane was one of the few people in Denmark who did research on the link between the immune system and cancer. Today, immunotherapy offers new hope for the treatment of cancer, and Inge Marie receives the award for implementing this in Denmark and for being an excellent physician.

Inge Marie Svane was nominated by one of her patients, 74-year-old Poul Erik Pedersen, who suffered from melanoma with metastasis to the brain and lungs. Today, he is cured of cancer after experimental immunotherapy.

The Danish Cancer Society presented the Honorary Award for the seventh time.


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Denmark Pink October 1

It was the 13th year that the Pink Ribbon campaign was launched, with the aim to raise money for the organization's work in relation to breast cancer - but also to inform about the disease that affects 1 out of 9 Danish women, and 1,200women die of it each year.
This year, as last year, the key point of communication has been the relatives of a breast cancer affected and the slogan "When one is hit, many are affected "has the message of fighting along, which has been communicated in the following activities and communication channels:
• Large TV campaign on TV2 and sister channels in weeks 38, 39 and 40
 Massive media coverage focusing on the relatives stories and the sale of bracelets
• Sale of Pink Ribbon Bracelet
 ‘Alt for damerne’ race at the horse racing track 

 Engaging and involving Facebook campaign
 Private on-line collections
 Editorial cooperation with radio station Nova for 3 weeks with a great competition, where you had to donate 150 kr to participate plus a ‘Hits for tits’ gimmick, where you could donate on Mobilepay and request a song
• Strategic collaborations with the Cancer Society's business partners
• Sale of specially produced Pink Ribbon products
 Cooperation with the woman portal Trendsales
 New social campaign called ‘Sæt Pris på brysterne’ (Value your breasts) We wanted people to participate online by #sætprispåbrysterne, share their picture and donate. The idea was to pick two items that has a value for you, place them in front of your chest and take a picture. We had great ambassadors, who are famous in Denmark to start the campaign and got great PR from it and 400 # on instagram
 ‘Lyserød Lørdag’ (Pink Saturday) - Saturday, October 8 -organized and run by volunteers who raise money for breast cancer case on this one day

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April 2016

4,9 million euros collected by the Danish Cancer Society's national collection

28,000 people volunteered Sunday, April 3 for Danish cancer Society and collected 36, 5 million crowns (equal 4,9 million euros).
It is the highest amount collected by the Danish Cancer Society's national collection ever and almost 2 million crowns more than last year.

danish The result impresses Dorthe Crüger (photo), chairman of the Danish Cancer Society, who also was out with a collection bin:

- It's very overwhelming. I met only open and happy people, and almost everyone gave a contribution. Several had the money ready and said they had been waiting for us. In a family the grandchildren gathered all the house's coins as they gave - and then grandpa threw in a little extra. We are deeply grateful for all amounts - large and small, says Dorthe Crüger, chairman of the Cancer Society.

So far the amount from collection bins, online collections, MobilePay and the donated amount from business sponsors are counted. On top of it comes the amounts that people have given via bank, giro and SMS.

- We are just so happy! The very large support helps to strengthen the fight against cancer, and it is a warm helping hand to all cancer sufferers and their relatives in Denmark. Without the tremendous support from the people, we would not be able to pave the way for fewer people getting cancer and help more survive and have a good life after the disease. Therefore, I would like to say a huge thank you both for all those who have collected and those who have contributed, says Dorthe Crüger.

As something new this year, there have been local MobilePay numbers in all the municipalities in Denmark, which means that locally it is possible to see how much money is coming in the way. And that has made a difference. This year has come 3 million crowns in via MobilePay, more than double of the amount than last year.

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World Cancer Day, February 4 2016 

The Cancer Society confers its Merit Award on World Cancer Day

The Danish Cancer Society marked World Cancer Day by conferring the Cancer Society's Merit Award for the sixth time. With its Merit Award, the Cancer Society intends to highlight the special effort or the unique example that can inspire others to provide cancer patients with the optimal treatment, nursing and care.

This year's Merit Award went to Oncology Nurse Maiken Hjerming, who is youth coordinator for young cancer patients at Rigshospitalet in Copenhagen. She has played a part in establishing special wards for young cancer patients at the hospital as well as 'Kræftværket' which is a cosy meeting-place for cancer patients aged between 15 and 29.

Maiken Hjerming was nominated by five young cancer patients and received the award for her unique presence and the exceptional levels of care she offers her patients. The Merit Award was presented by Her Royal Highness Crown Princess Mary at a ceremony at The Royal Theatre in Copenhagen.



Oncology Nurse Maiken Hjerming receiving the Cancer Society's 2016 Merit Award on World Cancer Day. Photo: Tomas Bertelsen



Her Royal Highness Crown Princess Mary, oncology nurse and recipient of the Cancer Society's 2016 Merit Award, Maiken Hjerming, and CEO of the Cancer Society, Dorthe Crüger. Photo: Tomas Bertelsen


Compensation for women in Denmark with asbestos related cancer

A number of political parties in the national parliament of Denmark have agreed on compensating women who have developed malignant mesothelioma due to their husbands' work with asbestos. This is fantastic news for this group of women, who completely and unintentionally have become incurably ill because they have taken care of the household and cleaned their husbands' asbestos-laden clothing.

The political parties have allocated DKK 10 million to the new compensation scheme from a specific pool. It will be possible to get a compensation of DKK 170,000 if a wife develops malignant mesothelioma because of her husband's work with asbestos.

So far, it has not been possible for the women to get a compensation, as they, unlike their husbands who were exposed to asbestos at work, are not covered by worker's compensation. With this new scheme, it will be possible for the women to get a compensation.

The use of asbestos has been banned in Denmark for more than 30 years, but the cancer usually takes a long time to develop. Back then, the women did not know they could get ill by welcoming home their husbands with a hug, cleaning the husband's working clothes and breathing in asbestos dust.

Today, documentation of the correlation between asbestos and pleural mesothelioma exists. Recently, a study from Aalborg University Hospital has found that approximately half of the women developing malignant mesothelioma of the pleural have a husband or a son who have worked with asbestos.

For further informations contact : Heidi Smollerup Rasmussen, This email address is being protected from spambots. You need JavaScript enabled to view it., phone + 45 35 25 72 54


New campaign "Cool Without Smoke"

With Cool Without Smoke the Danish Cancer Society want to bring up smoking for discussion in a new and different way. We want to kick off a norm change. We want adolescents to consider if it really is cool to smoke or why they actually start smoking.

Read more here or visit the website


 Relay for Life

As part of the global Relay For Life movement Relay For Life in Denmark has taken place since 2006. After a slow progress from 1 to 9 Relays over the first five years, Relay For Life has truly exploded and counts in 2015: 48 Relays and more than 63.000 Fighters, team members and volunteers fundraising a gross income on 2.7 million Euro.

Relay For Life is not only about fundraising but also about celebrating Fighters (survivors), remembering those who lost their fight against cancer and fighting back through advocacy, prevention and funding research.

Read more here


On Sunday 12 April 2015 was held the Danish national Collect Day. More than 4 million euros (34,600,000 kroners) were raised by 28,500  volunteers!

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Pink October 2014 

Den summary  This year the Danish Cancer Society organised the Pink Ribbon campaign for the 11th time. The main object has always been to raise money for the Danish Cancer Society's work in relation to breast cancer - but it is also important to give information about the disease that affects 1 out of 9 Danish women, and which 1,200 women die from each year.

This year we wanted to communicate that 'Cancer affects the patient, but also the people close to her'. This message was communicated in a wide range of activities, among these were a 3 week long TV campaign( ) on one of the main TV channels. We supported a massive media focus on the stories of relatives. We initiated together with business partners the sale of a range of Pink Ribbon products. We organized a successful flash mob at Copenhagen central station. Many people made individual on-line collections on our website. Volunteers and athletes raised money by participating in special running events. And we celebrated Pink October by an exciting kick-off evening with breast cancer patients and celebrities.

There were a wide range of activities:

Large TV campaign on TV2 and sister channels
• Massive media coverage focusing on the relatives stories and the sale of bracelets
• Sale of Pink Ribbon Bracelet
• 'Alt for damerne' race at the horse racing track -and for the first time a race in Aarhus
• Engaging and involving Facebook campaign
• Private on-line collections
• Editorial cooperation with radio station Nova for 6 weeks
• Strategic collaborations with the Cancer Society's business partners
• Sale of specially produced Pink Ribbon products
• Cooperation with the woman portal Trendsales
• Flashmob at the main railway station, starring one of the hottest danish bands right now -and 4 other locations around the country.
• 'Lyserød Lørdag' (Pink Saturday) - Saturday, October 4 -organized and run by volunteers who raise money for breast cancer case on this one day
• Marking the Breast Cancer month Saturday, September 27 at Ledreborg. As usually officially opened by Countess Alexandra        Comtess Alexandra


World Cancer Day 2014

The Danish Cancer Society celebrates the World Cancer Day with a big gala event. As part of the festivities a special prize of honor is presented to an institution or a person who has made an extraordinary effort to help cancer patients.

In 2014 the prize was presented to Sussi Olsen, the manager of The Children's House, Siv, by Her Royal Highness Crown Princess Mary. Siv is a small day care institution for seriously ill young children and their parents. These families are at great risk of getting isolated when the sick children's immune system is very poor due to treatment. The families keep as much away from other people as possible in order to protect the children from infections. At Siv the families can meet, play, learn, and get advise and affectionate care by the professionel staff, which offers a very much appreciated break in the stressful daily life.



Sussi Olsen (left), manager of the Children's House, Siv, with the Crown Princess and Frede Olesen, chairman of the Danish Cancer Society


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