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Pink October 2016

Finland Pink October 2016 1

Finland Pink October 2016 2

Finland Pink October 2016 3 

Two campaign video

Firstcampaign video promoted the ribbon with its designer. In the video the rock musiciansurprises a cancerpatient: https://www.youtube.com/watch?v=yn4oBeFw6YIwww.youtube.com/watch?v=yn4oBeFw6YI
Second campaign video wasmoreemotional and emphasised the importance of cancerresearch. The video wasnamed ”One out of eightimplicating the number of womenhavingbreastcancer in Finland. https://www.youtube.com/watch?v=FKBrlCgoRcM&t=3s
 

Pink Ribbon day in Finland

Pink Ribbonday in Finland waspromoted with a Facebookevent and digitalads
Everyonewasencouraged to takepart in theirownway: having a theme party, pink aerobic lesson, pinkpastries at the office etc. Onlyskywas a limit!
Severalways to raisefunds and donatewereintroduced
Weaskedeveryone to sharetheirevent and way to participate on social media

à And theydid! Social media wasfull of postsaboutpeopleengaging

Finland Pink October 2016 6

 

 

 

 

 

Pink October 2014

tuotekuva kooste2014 b                        minnaparikka

 

 

 

Pink_Finland_face  2012 Pink Ribbon campaign in Finland

 The Finnish Cancer Society launched a big Pink Campaign last October using all possible media: Facebook, advertising  posters, magazine ad, partners product sales (pink underwear’s, key rings, etc.) and several events throughout the country.  Well-known TV actors supported the campaign and acted as volunteers.

 

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 The Association of European Cancer Leagues implements activities which receive financial support from the European Commission under an Operating Grant from the European Union's Health Programme (2014-2020). The views expressed on our website and reports do not necessarily reflect the official views of the EU institutions.
 
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