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Pink October 2014
"Where are the women?" was the slogan that the Icelandic Cancer Society used in their yearly campaign in October, which is designated to women and cancer. The slogan refers to the fact that about 50% of young women in Iceland do not participate in the cervical cancer screening program on regular basis. About 100 women gave pictures of themselves that were used for commercials in television, newspapers and handouts where the main message was to ask people to help the cancer society to find the missing women. People were given telephone number on the handouts to call if they found a missing woman and the number was at the screening centre at the Icelandic Cancer Society.
This was the fifteenth Pink October campaign held by the Icelandic Cancer Society that is also its largest fund raising campaign of the year by selling the Pink ribbon. Icelandic jewellers participated in competition to design the Pink ribbon 2014 and Stefán Bogi Stefánsson, a designer and jeweller, was the winner. The ribbon was also printed on stamps that got a lot of attention. And most important of all, many missing women were found.
"Where are the women"